Month: March 2018

3 Reasons Why Your Restaurant Needs A Mobile App

restaurant mobile apps

With evolving technologies, mobile apps have become a part of our lives. Today, you will find feature-rich applications for almost everything, be it for shopping, buying movie tickets, listening to your favorite music on the go, or catching up on all the episodes of your favorite Netflix series. Keeping with this trend, more and more […]

Posted On:Mar 29, 2018 Read More

Does Your Business Stand To Benefit From Pay-Per-Click Marketing?

Pay-Per-Click Marketing

From its humble beginnings in 1996 to the present status as an essential part of business marketing investment, pay-per-click (PPC) is a valuable tool that boosts your business by raising brand awareness, driving conversions, and generating leads. According to Google, companies stand to earn an average income of $2 for every $1 spent in AdWords, […]

Posted On:Mar 27, 2018 Read More

3 Ways To Boost Conversions of Your Web Store

E-stores Conversion Rates

When you own a web store, your goal is simple — get as many conversions as you can. But that does not mean that you should start hard-selling your products. Make use of smart strategies, instead, to bring in customers to your e-commerce store. And when it comes to adopting sales strategies, you must remember […]

Posted On:Mar 22, 2018 Read More

Organic Content Is Key to Your Social Strategy: Here’s Why

Organic Content

Businesses want their social media marketing efforts to yield fruit. But the continuous algorithm updates on Facebook and other platforms has made this difficult. Updates made by family and friends now take precedence over the content posted on brand pages. Thus, various companies have made the switch to paid social advertising –  the sponsored posts […]

Posted On:Mar 20, 2018 Read More

3 Ways Artificial Intelligence Will Take Mobile App Marketing to The Next Level

Artificial Intelligence Will Take Mobile App Marketing

Intuitive mobile apps coupled with artificial intelligence (AI) have taken the world by storm. Based on the findings of DemandBase, a US and UK-based company helping B2B marketers to achieve their business goals, 80 percent of marketing professionals expect that AI will reshape the industry by 2020.  With major technological breakthroughs, mobile app development and […]

Posted On:Mar 16, 2018 Read More

Empathy in Design: What You Must Know

Empathy in Design

As they say, empathy is the ability to “walk a mile in someone else’s shoes”. This positive emotion can help you to win the confidence of your customers. Now, taking the psychological concept to the field of web design – how does the idea fit into the world of technology? In web design, empathy refers […]

Posted On:Mar 13, 2018 Read More