With smartphone and tablet usage surging, mobile apps are becoming increasingly important. To put things in perspective, 178.1 billion smartphone apps were downloaded worldwide in 2017, up from 90 billion in 2016. No wonder businesses are investing $270,000 on average to develop mobile apps and extend their approach in different fields, from marketing to customer engagement, web access to branding. Here are a few technologies that are shaping up the app development landscape:
1. Augmented and Virtual Reality
Pokémon Go gave us a glimpse into the future potential of AR and VR in 2017, and now different industries – from education to healthcare, manufacturing to automotive – are all tapping into these technologies. As the global AR/VR market races towards the $162 mark by 2020, both Google (ARCore) and Apple (ARKit) are welcoming developers to create innovative and exciting new apps on their respective platforms. The World Lens feature from Google is one such example. Similar to Samsung’s Bixby Vision, this program translates any foreign-language text you don’t understand in an image.
2. Wearable Technology
The convenience added by smartphones to our lives is multiplied manifold through the use of compact and portable wearable devices. While mainly focused on fitness technology, the wearable apps market is likely to expand into other sectors in 2018. And although the smartwatches from Google and Apple have yet to leave a lasting impact on the consumer consciousness, their wearable software follow-ups are already in the works at these companies. As other companies like Uber and Zomato join the fray, 2018 is shaping up to be a turning point for wearable device apps.
3. Predictive Analysis
Data analysis, when used in conjunction with machine learning and AI, can be used to predict future results for your business. No wonder Apple, Google, Facebook, and other prominent mobile app developers are trying to outdo one another in a bid to change the way we see apps as mere utilities to an indispensable part of the workflow. Several companies are already using predictive analytics to improve the customer journey across the app’s UI/UX and map the relationship between the marketing outcomes and available data.
We cannot reiterate enough – smartphones are the future. And if the latest trends in mobile app development are any indication, you will need to develop your own digital solution for improved employee and customer engagement. If you require any expertise in this area, feel free to reach out to us here.