A picture is worth a thousand words. No wonder, netizens just love visuals. They expect great images to accompany your stories. The fact that social media giant, Facebook stores more than 220 billion images is the proof of web-surfers’ appetite for a significant visual experience. And it is not social networking sites alone. You can see an abundance of high-resolution visuals all over the web, including websites, blogs, e-commerce sites, and even news sites. That is because online users no longer like to browse websites, they love to experience it. Relevant, high-quality pictures improve conversions and connect better with your targeted audience. Want images to work for your brand? Here are three tips to do just that:
1. Use Images Showing Real People
You are selling your products or services for people to use. Therefore, show real persons using your merchandise. You need to do this very intelligently. For example, if you sell flowers online, you can show the benefit of buying your product through images. For example, you can use an image of a woman getting ecstatic over a gift of a bouquet of violets or gladiolus. Do not use stock photos. That is because if your customer recognizes the photo of the model on any other site, it will fail to have a strong effect on your prospect.
2. Inject Emotion
Customers often purchase stuff for comfort and convenience. Use your images smartly to show how your merchandise can fulfill their need. For example, if you are selling air conditioners, use a visual showing a man relaxing at home after work in an air-conditioned room. Choose an image showing expression of comfort on his face. You can also use a gesture or an interaction. Use visuals that display these aspects in association with your product or service. Create a powerful emotional connection with your targeted audience. It works.
3. Use Your Imagination
When a buyer visits your website looking for a product, they like to see something unique or different. You can ask your designers to create or customize visuals. Let your imagination run wild to help your site stand out from the rest. You can use rotating images or integrate unique photographic techniques to appeal to your customers. Choose large, engaging pictures instead of collages or small thumbnails. Include detailed, magnified shots that your customers can view at close range. We recommend that you use a mix and match of bright commercial visuals with creative ones. These pictures grab buyer attention faster, creating a memorable user experience.
Make your website look smarter with alluring images. Choose visuals that resonate with your audience because it is the key to improving your site’s conversion rates. If you want to take your website to the next level with high-quality, custom images, contact our design team today.