With the mobile-first era making way for the mobile-first index, web design and SEO have ceased to be treated as two separate elements of digital marketing. With every passing day, users are getting more addicted towards the use of smartphone and tablets and going by the current trends; this wave is not going to recede anytime soon. While responsive web design has remained as an innovation even a decade back, now it is a standard component of any SEO strategy you choose.
In the last one year, the numbers of smartphone users have surpassed the numbers of desktop users by 50 percent. Even though the scenario was not something unexpected, the preparation somewhere fell short, with people failing to realize the significance of responsive web design. But Google never forgot it and has been favoring websites which are optimized for mobile and smartphone users.
If you still have not taken the first step towards implementing responsive web design, here are the three reasons why you should do it right now.
Experience Faster Web Page Loading
The first thing Google catches as a significant SEO ranking factor is the speed of website accessed via smartphones and mobile devices. From July 2018, web page loading speed will also determine the SEO ranking, declared Google. Even though the results won’t reflect initially, Google believes it will be smart for the businesses to invest in faster web pages early on. How does responsive web design fit in this entire faster webpage loading scenario? As a user, when you wait for those couple of minutes for the entire website to load on your smartphone, it gets frustrating at times. The responsive design condenses the page reducing the loading time on small devices.
Achieve Lower Bounce Rates
If your website has got an extremely high bounce rate, there is something wrong with the user experience. The bounce rate signifies the number of users who visit your webpage and leaves within a minute. To improve your SEO ranking, it is essential to retain your visitors, and only a responsive webpage design can help you achieve this.
The unreliable nature of bounce rates can be explained with the help of the image. A service site can get up to 30 percent bounce rate, and content sites achieve up to 40 – 60 percent bounce rate. On the contrary, the blog pages can have a bounce rate up to 90 percent. The moment you switch to a mobile responsive design for your webpage, you can put up the relevant content on display so that it gets device-friendly. Allow your website to create a non-distracting experience so that the visitors keep browsing your site for a longer period.
Find Lesser Duplicate Content on Your Website
At times, companies go for an entirely new site for their mobile users. The moment you develop a different website, the URL of the new mobile site changes from the original one. Despite the mismatch between the site URLs, the content remains the same for both the sites. In such a situation, Google Algorithms may mistake your content as duplicate and penalize both, harming your SEO ranking. Responsive mobile web design is the only solution that can save you from this predicament. Also, you get one single URL to focus your SEO on.
A good plan can help you get this done. Making your website concise and integrating a thoughtful design doesn’t come quickly. Map your digital marketing strategy in advance and achieve better results in less time. Want to optimize your website with a responsive design? Get in touch with us here.