To help your business grow, you will have to look for ways that will give your brand an online presence. Of all the online resources, tools and platforms, YouTube has surfaced to the top in the recent past. Over the span of last one decade, YouTube has shown why it is the premier host for all kinds of video marketing. The impact of using YouTube as a powerful video marketing channel has not been realized yet, but studies show that four out of five viewers watch the ads that are featured in between the videos. And of all the people who watch commercials online, 64 percent are likely to purchase the product after watching the video.
There are hundreds of ways how businesses can utilize YouTube to make the best of their digital marketing campaigns. Here are three proven YouTube strategies that you can take inspiration from:
Create a Video That Will Go Viral
When you are new in business and want to attract attention in the market, viral videos are the best way to increase traffic and find exposure. Creating a viral video isn’t an easy process because all brands try to cash in the benefits of viral marketing videos. Since all of them are trying to make similar videos, you need to be sure that you do not fail to leave an impression. To make your video go viral, you need not make it complicated. Keep it simple, yet unique and know the right time to post it on YouTube. Wait for it to go viral.
Build a Community and Engage Your Target Audience
Even though viral content marketing might give your brand a good kickstart in a competitive space, it isn’t going to be a sustainable strategy, unless you build an engaging community where viewers will go through your videos more often and will also interact with you. For that, you will have to build your own channel. Know your target audience and keep creating videos focusing on them. Consistency is the key to having an engaging community. Viral videos might give instant success, but a community will help your success last long.
Don’t Ignore YouTube Even When You Have Invested in Paid Advertising
For many online marketers, paid advertising is synonymous with Facebook, Google AdWords, and the likes. However, experts believe that ignoring YouTube could be a blunder on their part. Features like flexibility, cost-effectiveness, and sophisticated targeting are some of the outcomes of investing in YouTube paid advertisements. There are four options available – in-stream, in-display, in-state, and in-search. Even though the purpose of each varies from one another, all of them are equally effective in helping you reach to your viewers. Just keep your account active and have a creative team that can continue posting engaging content.
The next time you think of digital marketing campaigns, think of video marketing, and never forget to add YouTube to your marketing mix. If you are looking for smart YouTube marketing campaigns, contact us now. Our content team can chalk out the best plan for your brand. Get in touch with us here.