Remember this infamous scene from the cult classic American Psycho:
Wall Street, the ‘80s. Patrick Bateman fetches a silver case from his pocket in full view of his colleagues and shows off his new business card. The small, rectangular piece of paper – bone, with Silian Grail lettering – draws gasps of admiration from the onlookers. The other stockbrokers display their ordinary looking cards until Paul Allen fetches his and the whole room falls silent. In the words of Bateman, “that subtle, off-white coloring”, and “watermark” combine to create the perfect business card. Now, many of you might argue that although business cards were useful back then, they’ve lost much of their relevance in the digital age. The truth is, irrespective of your industry, a good business card design is indicative of your professional identity. In fact, it serves as a physical connection between you and your customers and colleagues. That’s why it makes sense to focus on the business card design.
1. A Killer First Impression
See someone with the potential to be a good connection or prospect? Hand them a carefully crafted business card, and they will walk away with a solid first impression as well as a memento of the meeting. The thing is, business cards offer more than just your contact details; it is a physical representation of the time spent together. Ideally, your business card should convey the following brand details quickly and memorably – who you are, what you do, and why they should care. When someone looks at your business card, their reaction should be “beautiful”, “clever”, and “informative”; not “cheap”, “outdated”, and “inaccurate.”
Always have a few business cards handy wherever you go, because there’s no telling when you might strike up a conversation with a budding client. In most instances, you are not likely to see these connections again after the first meeting. But a business card physically reminds them of your brand’s existence. If you’re concerned about the cost of an aesthetic business card, know that it takes anywhere between a few minutes to a couple of hours to personalize your cards according to your brand image. The right paper, color, font, and design, and voila! You’re good to go and create a memorable first impression.
3. Make Your Business Feel More Legitimate
A prospect won’t start doing business with you out of the blue. First, they’ll search for everything there is to know about your brand and try to ascertain whether you’re a legitimate business. Ease their efforts by providing concrete information on your business card, including your physical address, phone number and email, your area of expertise, and what your brand represents. Such a comprehensive business card can improve the legitimacy of your business within seconds. It also conveys the message that you take your business seriously.
4. Greater Exposure
Even in the digital age, a business card can immensely help you to introduce your brand to the target market and audience. How’s that? Simple. A good-looking card has a greater chance of being shared by others, thereby increasing the referrals to those who might actually appreciate your services and products.
What makes business cards stand out in the digital era when so many online promotional and networking opportunities are available at the click of your mouse? Tangibility, of course. Also, the more creative your designs, the higher your chances of making sure that potential and existing customer remember your brand. If you still haven’t considered adding a well-designed business card to your marketing resources, it’s not too late. Of course, you don’t have to be as ‘passionate’ about it as Bateman, but business card design might just be the game changer you require to take your brand to the next level. To explore your business card design options, contact us here.