Tag: google analytics

Content Marketing Is Incomplete Without Google Analytics. Why?

Google Analytics for Content Marketing

Data keeps playing the most significant role in all marketing campaigns. Companies who lay out strategies driven by data have a better understanding of their customers and hence can enhance customer engagement. As far as online marketing is concerned, the data is mostly used in SEO, PPC or social campaigns. But can we create data-driven […]

Posted On:Aug 16, 2018 Read More

Impact Of User Click Behavior On Google Search Rankings

User Click Behavior On Google Search Rankings

Ranking signals are no longer the focus of site rankings; it is the user. The ever-changing algorithms in Google and other search engines now make it imperative to know the environment where these signals operate. Of course, keywords and meta descriptions are still relevant for online searchers, but knowing the intention behind a click can […]

Posted On:Aug 09, 2018 Read More