Tag: PPC

4 B2B PPC Practices to Boost Your Businesses

PPC Marketing

Those who have been in the digital marketing industry know the specific use of PPC campaigns. Ideally, the digital marketing experts make the use of PPC for B2C segment either for direct sales or lead generation. The marketers run the paid search ads for the respective product or service, and this draws the prospective customers […]

Posted On:Jul 10, 2018 Read More

How Does PPC Advertising Boost Business Growth?

How Does PPC Advertising Boost Business Growth?

In 2010, The Perfume Shop – the second largest retailer of branded fragrances – hired marketing agency Net Media Planet to improve brand awareness and visibility via PPC and increase sales of specific branded fragrances. Using their in-house Mercury platform, the media house pushed celebrity perfume ads onto celebrity YouTube videos, bringing the relevancy of […]

Posted On:Jun 18, 2018 Read More

Does Your Business Stand To Benefit From Pay-Per-Click Marketing?

Pay-Per-Click Marketing

From its humble beginnings in 1996 to the present status as an essential part of business marketing investment, pay-per-click (PPC) is a valuable tool that boosts your business by raising brand awareness, driving conversions, and generating leads. According to Google, companies stand to earn an average income of $2 for every $1 spent in AdWords, […]

Posted On:Mar 27, 2018 Read More