A professional, meaningful logo is more than it meets the customers’ eyes — your logo reflects your brand. For example, travel and tourism businesses often integrate some fun elements that help convey the benefits of taking a vacation. Your brand logo should not look similar to another company’s identity design. In such a scenario, how will your consumers remember you? And how will new buyers find you, relate to your products and purchase them? An evocative design is crucial to the success of your business, especially in a competitive environment. There are many other reasons why you must invest in designing a meaningful corporate identity design:
The Logo Talks about Your Business
Your brand logo should tell people what your business is all about. The design must be reminiscent of what products you sell. Take, for example, the Amazon logo. What do you see? It is more than a swoosh. The arrow from the letter ‘A’ to ‘Z’ has a meaning. It signifies that it sells everything from A to Z. That is why the arrow connects the A and Z. The arrow resembles a smile implying that customers will have a pleasing experience when shopping at Amazon.
A Nicely Designed Logo Helps Pique Customer Interest
We all like color and brightness. Similarly, your customers like it too. A perfect logo that decorates your store signage ignites you buyers’ curiosity, luring them to look what you sell, and eventually buy your merchandise. If you look at the logo of Baskin-Robbins ice cream, what is the first thing that catches your attention? Why do you think the numeral ‘31’ is incorporated? The number appears in pink to capture the liveliness and fun associated with the brand. The figure denotes the 31 different flavors of Baskin-Robbins, which a customer can try every day of a month. The digit has been used very intelligently to attract new buyers and appeal to them.
A Logo Gives Your Business a Unique Visual Identity A professional logo sets your brand apart. For example, a pizza business often comes with a design featuring an Italian chef wearing a tall white hat with a broad smile on his face. Take the logo of FedEx. Apparently, it looks pretty straightforward and uncomplicated. However, if you look carefully at the white space, the gap between ‘E’ and ‘X’ shows an arrow facing right. The arrow symbolizes accuracy and speed of the US-based multinational courier delivery company. And this quality makes the brand stand out.
Your logo is the most crucial aspect of your corporate identity design. It is used on your website, brochures, banners, flyers, and store signage. So if you want to design a professional logo, contact Qvatic today.